Virtual and Augmented Reality AR&VR
With virtual objects added to the real world, the user can view their surroundings through the phone camera with a virtual layer superimposed on them.
On a smartphone
![arvr1 arvr1 - Rossiya Segodnya, 148, 20.07.2021](png/39779.png)
On a tablet
![arvr2 arvr2 - Rossiya Segodnya, 200, 20.07.2021](png/39808.png)
The user becomes completely immersed in the virtual environment. This technology maximizes opportunities for interaction and engagement with this reality and provides an almost limitless scope for interactivity and gamification.
On a smartphone
![arvr1 arvr1 - Rossiya Segodnya, 148, 20.07.2021](png/39779.png)
On a tablet
![arvr2 arvr2 - Rossiya Segodnya, 200, 20.07.2021](png/39808.png)
With a virtual reality headset
![arvr3 arvr3 - Rossiya Segodnya, 180, 20.07.2021](png/39946.png)
Supplementing any offline project (catalog, exhibition, album, leaflet) with online content. Augmented reality can add images, videos, infographics, interactive elements, and audios.
- A fast and cost-effective solution for offline multimedia integration
- Easy to scale
- Content can be easily added or updated
Branded mask, presentation of statistics or a product with animation
- Larger coverage due to the platform’s popularity
- Quick and easy project implementation
- Simple promotion mechanics
- Familiar and clear for the user
Animated 3D or video content available to users from a mobile phone browser
- Promote your project using standard digital tools
- Easy to view content
- Quick and easy project implementation
- Visually enriches standard editorial content
A project based on a unique scenario, where the user is invited to solve a number of problems with the help of the product being advertised, to figure out the product structure, etc.
- Your product or project can be presented in an exciting way
- Maximizes opportunities for interactivity and engagement
- Gives the user the opportunity to test the product
- The project can be used at exhibitions, festivals and other offline events
Presentation of a product, service, or report; data visualization. The project can be geared towards B2B and B2C audiences
- Shows any hidden properties of the product visually
- Helps explain and visualize complex mechanics or device
- An opportunity to make any event original and exciting
- An opportunity to test a product or project
The best format for a virtual test drive, simulated travel, etc.
- The user interacts with a product prototype that is as close to the real thing as possible
- Adds game elements
- The project can be part of an interactive event at the exhibition stand
- Helps create an emotional connection with a product among a large number of users
Interactive report or documentary about an event
- The user can attend the event remotely even after the event is over
- A technologically simple format with a low entry barrier for the user
- Can be integrated into a website or special project
- Promote your project using standard digital tools
![arvrqr arvrqr - Rossiya Segodnya, 176, 20.07.2021](png/41293.png)
Find a horizontal or vertical flat surface
![arvr4 arvr4 - Rossiya Segodnya, 192, 20.07.2021](png/41148.png)
Place the virtual object on it and сlick the screen to start
![arvr5 arvr5 - Rossiya Segodnya, 167, 20.07.2021](png/41177.png)
Turn your phone horizontally
![arvr6 arvr6 - Rossiya Segodnya, 153, 20.07.2021](png/41206.png)
Insert your phone into a VR headset
![arvr7 arvr7 - Rossiya Segodnya, 168, 20.07.2021](png/41235.png)
View the content
![arvr8 arvr8 - Rossiya Segodnya, 167, 20.07.2021](png/41264.png)
2nd place for Best Use of Online Video (including VR)
Award of Distinction in the Mobile-General/Public Service/Activism category
Winner in the category Integration of Traditional and New Media
1st place for Best Social Project, the award For Promoting Communications Literacy and Encouraging People to Experience Empathy
1st place for Media Project of the Year
Award of Excellence in the Mobile - General/ Public Service / Activism category, Award of Distinction in Mobile - Features / Best Use of Augmented Reality
Award of Distinction for Best Use of Augmented Reality
1st place in the Integration of IT and Culture category
award in the Digital-Media & Tools. Interactive Content category